The Definitive 2025 Guide: How Much Does a Contractor Website Really Cost

The Real Cost of Looking Cheap Starts at the First Impression

If you run a blue-collar business in Portland, whether roofing, plumbing, moving, electrical, or landscaping, you know word-of-mouth keeps you busy. But here’s the harsh truth: 90% of homeowners now Google you before calling. If they don’t find you, or your website looks outdated, you lose the lead before you ever get a chance to bid.

The problem? Website pricing is all over the map. You’ll hear $500, $5,000, or even $15,000. Who’s right? And more importantly—what’s the cost of NOT having the right website?

This guide breaks down the true cost of contractor websites in Portland in 2025, the factors that drive pricing, and how to make sure every dollar invested actually generates leads.

Why Every Portland Contractor Needs a Website That Converts

1. First impressions = jobs booked. People judge you in 3 seconds online. A clean, modern site builds instant trust.
2. Google is the new Yellow Pages. If you’re not visible, you’re invisible. Simple as that.
3. Mobile-first world. 70%+ of local searches happen on phones. Slow, clunky sites get abandoned.
4. Lead generation machine. Done right, your site isn’t just a brochure, it’s your 24/7 salesperson.

Contractor Website Cost Options in Portland (2025)

Here’s the breakdown of real choices you’ll face:

Option	Typical Cost	Pros	Cons
DIY Builders (Wix, Squarespace, GoDaddy)	$15–$50/month + your time	Cheap, fast, templates included	Looks generic, not optimized for SEO, eats your nights/weekends
Freelancers	$1,000–$3,500 one-time	Custom look, some SEO knowledge	Quality varies wildly, no ongoing support
Traditional Agencies	$5,000–$15,000+ one-time	Fully custom design, branding, advanced features	Huge upfront costs, every update billed extra
BUILDING CURATED	$59–$299/month	Professional design, hosting, SEO basics, ongoing updates	Monthly commitment, not a one-and-done

What Actually Drives the Cost

1. Number of Pages – 3-page brochure vs. 20+ pages with service area targeting.
2. Features – Online booking, galleries, quote forms, click-to-call, Google review feeds.
3. SEO Depth – Local optimization, Google Business Profile integration, schema markup.
4. Ongoing Support – Hosting, SSL, monthly edits, speed optimization.

Pro tip: Don’t just pay for “design.” Pay for a system that brings you leads.

ROI: Real Case Studies from Portland Trades

• Roofing Company ($89/mo site) – Within 90 days, ranked for “roof repair Portland.” Booked 12 new leads, 3 closed jobs worth $12,000. ROI = 45x.
• Moving Company (Landing Page) – Built for $59/mo. Optimized for mobile. Within 2 months, was showing in Google Maps. Generated 6 weekend moving jobs, $3,800 revenue in 30 days.

That’s the math: even one closed job pays for your site for the year.

The Hidden Cost of Cheap Sites

• Lost leads – A clunky DIY site can cost you tens of thousands in missed jobs.
• Hidden fees – Agencies often charge $200+ for every small update.
• Time drain – Every hour you spend tinkering with Wix is an hour you’re not billing clients.

Contractor Website Pricing in Portland: Quick Reference

• Basic landing page (lead-gen focused): $59–$89/month
• Standard 5-page contractor site (with SEO + Google Maps integration): $149–$299/month
• E-commerce or complex quoting tools: $199–$499/month

(These ranges are averages for small and medium businesses in 2025.)

How to Avoid Overpaying (and Underperforming)

1. Ask every provider: How will this site bring me leads?
2. Look for ongoing support and SEO, not just a one-time design.
3. Demand proof: before/after screenshots, traffic lifts, real client testimonials.
4. Avoid “friends of a friend” developers, when they disappear, you’re stuck.

Next Steps: Book a Free Audit

If you’re a Portland-area contractor, roofer, mover, or tradesperson and your website isn’t pulling its weight:

Get a free website audit and demo landing page from Building Portland.

We’ll show you exactly what’s working, what’s costing you jobs, and how to fix it, without paying $10,000 upfront.

Final Thoughts and FAQs

Q: How long does it take to build a contractor website?
A: A landing page can be live in 48 hours. Full 5-page sites take 1–2 weeks.

Q: Do I need SEO if I only work in Portland?
A: Yes. Local SEO is what gets you onto Google Maps and “near me” searches.

Q: What happens if I cancel a monthly site plan?
A: You keep the domain and content, but hosting and support stop. Most clients stay because ongoing edits + SEO are included.

In 2025, the best contractor websites in Portland aren’t the prettiest—they’re the ones that bring in jobs. Whether you spend $59/month or $15,000 upfront, the real cost is measured in leads gained or lost.

Make sure your investment pays you back.